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• There are several good rules of thumb when it comes to what to wear for a business headshot or company headshot. Perhaps the most important is to simply dress as if you are meeting with an important client. In this case, you would probably make sure that you look polished and professional. You don’t want to wear anything that is too busy or distracting. Over-the-top colors or busy prints may be fine for your everyday, but they don’t tend to read well on camera. It’s also important to avoid tightly spaced patterns, which can cause a moiré effect—a distracting optical illusion of wavy lines. Think simple, structured, fitted, and neutral for the best results. Patterns don’t need to be avoided entirely, as long as they are simple and subtle. Layers tend to work well, look polished, and add interest. A blazer or cardigan on top of a button-down shirt or dress is a smart option.

• If you insist on color, jewel tones also work well. They are flattering on most skin tones. But avoid nude colors or anything that is too close to your actual skin color: think contrast. Also, a white or light-colored shirt with no detail might appear blown out. Jewelry and accessories should be kept simple. A statement jewelry piece might work, or a dainty, choker-like necklace for women. For men, a tie should be solid or simple-patterned and should generally match the width of your jacket lapels.

• Another thing to avoid is anything that is too trendy or seasonal. Unless you are having your headshot taken every other week, you want it to last over a period of time. A scarf or heavy sweater may work for winter months but not if you’re applying to jobs in the middle of summer.

• Of course, there are exceptions to the rule. Boring or conservative does not have to be the name of the game. If you’re in a creative field or your entire personality revolves around being loud and proud, then by all means, look the part! It all depends on what you are trying to convey. An executive portrait may differ from a model or actor headshot.

• Most importantly, wear what best represents who you are. If you are not a suit and tie guy, don’t wear it. Maybe a tailored button-down shirt and jacket will suffice. When in doubt, always bring options, even if your shoot is for one look only.

• People are usually more comfortable sitting down. It also gives you somewhere to rest your hands! Sitting can also help with stability and not moving around too much. Sometimes the smallest gestures will bring out the most natural expressions.